The 12 Experiences of the Holiday Shopping Season

The holiday season is almost upon us, and while the 12 Days of Christmas may have brought many gifts, we can all relate to the challenges that often accompany the holiday shopping season.

Our latest infographic looks at twelve of the shopping experiences you may face this holiday season.

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The 12 Experiences of the Holiday Shopping Season

 

This holiday shopping season, retail fever gave to me:

 

12 letters to Santa, just a few of the millions “delivered” by the U.S. Postal Service each year.

 

11 bumps and bruises, courtesy of Black Friday and Thanksgiving Day brick-and-mortar shopping, which totalled an estimated $12.3 billion in 2013 alone.

 

10 tired digits on Cyber Monday, which grew 20 percent in 2013 to almost $2 billion.

 

9 stores shopped, where 40 percent of individuals in 2013 used their mobile devices to help them with their in-store purchases, a number that’s sure to increase with the introduction of Apple Pay.

 

8 hours online spent researching, like the 91.7 percent of holiday shoppers who plan to “webroom” before making their purchases.

 

7 deals redeemed, for ‘tis the season to be bargain hunting. Many retailers try to make the most of this time of year offering a slew of deals both in-store and online. For example, Amazon offers new discounts as often as every 10 minutes during the holiday shopping hullabaloo.

 

6 frantically searched stores for this year’s hot toy, because many retailers only carry a few items in stock for their “door-buster” deals, which are not applicable for a raincheck!

 

5 local purchase from small and midsized retailers, which make on average 20 to 40 percent of their yearly sales during the last two months of the year.

 

4 gift cards for the hard-to-please on my list, a go-to option for more than 80 percent of Americans.

 

3 gifts to return on December 26th, a common occurrence among one-third of Americans each holiday season.

 

2 late packages that show up in the days following Christmas, like an estimated 15 percent of all e-commerce holiday purchases.

 

1 New Year and 11 months before the whole thing starts again!

 

Sources:

https://about.usps.com/corporate-social-responsibility/faqs.htm#p=1

http://money.cnn.com/2013/11/30/news/economy/black-friday-sales-results/

http://www.bloomberg.com/news/2013-12-03/cyber-monday-sales-soar-to-online-shopping-record-comscore-says.html

http://www.burstmedia.com/pdf/burst_media_online_insights_2013_10.pdf

http://www.marketingprofs.com/charts/2013/12034/holiday-season-2013-how-and-when-consumers-plan-to-shop-infographic

http://www.bloomberg.com/news/2013-11-30/black-friday-traffic-seen-thinning-as-stores-open-early.html

http://www.cnbc.com/id/101214734

http://blogs.constantcontact.com/fresh-insights/holiday-shopping-stats/

http://www.cnbc.com/id/101202639

http://news.van.fedex.com/HolidayReturns

http://online.wsj.com/news/articles/SB10001424052702304753504579280194287430208