The 2014 Ultimate Holiday Shopping Guide

Once the turkey settles, holiday shopping season officially begins. This year, shoppers can expect more than 40,000 deals between Black Friday and Cyber Monday, and retailers are expecting November and December sales to top $616.9 billion.

The following infographic examines what consumers and retailers can expect during the first few days of the 2014 Holiday Shopping Season, beginning with Thanksgiving and running through #GivingTuesday. 

 

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Your Ultimate Holiday Shopping Guide

Once the turkey settles, holiday shopping season officially begins. This year, shoppers can expect more than 40,000 deals between Black Friday and Cyber Monday, and retailers are expecting November and December sales to top $616.9 billion.

 

 

Thanksgiving - Nov 27th

Earlier opening and increased technology have heavily influenced trends in recent years. Note these tips for making the most of the season.

Thanksgiving Day Shopping

$2.6 billion in-store

$766 million online

$192 million through mobile devices

 

Get Your Game On

Thanksgiving Day has 229% more gaming deals than on Cyber Monday.

 

Best Deals for Consumers

Android Smartphones

Televisions

Blu-Ray Players


 

Black Friday - Nov 28th

Black Friday Shopping

$9.8 billion in-store

$1.9 million online

$238 million through mobile devices

With Black Friday known for long lines and camping out for deals, shoppers are turning to mobile gadgets to reap additional rewards. Mobile devices sales grew more than 40 percent from Black Friday in 2012, with tablet users spending nearly $133 per order - 15% more than smartphone shoppers.

 

Best Deals for Consumers

Laptops

Data Storage Devices

Kitchenware & Appliances


 

Small Business Saturday - Nov 29th

Launched in 2010, Small Business Saturday encourages consumers to shop at local, independently owned businesses in their communities.

Small Business Saturday Sales

$5.7 billion is the amount spent last year by consumers who were aware of Small Business Saturday.

 

Make the Most of the Day

Look Online - Shoppers can see which stores in their community are participating in Small Business Saturday at ShopSmall.com

 

Shop Small

Why do consumers shop at small businesses?

52% of purchase profits stay in the community.

23% get unique products they can’t find elsewhere.

22% seek more affordable prices.


 

“Black” Sunday - Nov 30th

Black Sunday Sales

$3.72 billion in 2013

 

Today’s Window Browsers

In-store traffic fell by 50% in the 2013 holiday season, and shoppers now only visit about 3 stores compared to 5 in 2007. With no time to waste, consumers are checking online before hitting the stores.

 

Shopped Out?

Visit other small businesses.

Dine out

Hit the salon

Get your car washed

Grab drinks with friends

Get your christmas tree


 

Cyber Monday - Dec 01

Cyber Monday Sales

$1.735 billion online

$295 million through mobile devices

 

Best Deals for Consumers

Clothing and shoe deals are about 50% better than on Thanksgiving or Black Friday.

Sales on this day grew 20% in 2013.

19.7& of all online traffic came from smartphones.

11.5% came from tablets.

 

2013: The Year Your Gift Didn’t Arrive

15% of all e-commerce holiday purchases arrived after December 25th.

33% of Americans plan to pay more attention to shipping options this year.

70% now say that shipping options are an important factor in their shopping experience.


 

#GivingTuesday - Dec 2nd

Launched in 2012 by the New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday uses social media to encourage charitable donations.

Since its inception, the movement has engaged more than 10,000 organizations across the globe.

The average donation per person in 2013 was $142.05

 

Making the Most of the Day

#GivingTuesday has reached more than 2 billion Twitter users through the account @GivingTues and the hashtags #GivingTuesday #Unselfie and over 300 million Facebook users

 

Look for causes that will double your impact.

This #GivingTuesday, donation made to UNICEF’s efforts to combat Ebola will be matched dollar-for-dollar.

 

 

Formulate a Post-Turkey Game Plan

Shoppers should plan ahead to maximize the holiday shopping experience.

  1. Do Your Research.

50% of in-store retail sales are influenced by online browsing. Note time-specific deals, and plan your outings before braving the crowds.

  1. Become a VIP.

By using deal and offer websites, U.S. shoppers can save more than $5 billion. Visit price-comparison sites and download apps to ensure you get the best deals available.

  1. Get Tech Savvy.

Many retailers offer advance advertisements to their email subscribers and early doorbuster access to their card members.


 

Sources:

http://www.fatwallet.com/about-us/major-retail-black-friday-predictions/

https://nrf.com/media/press-releases/optimism-shines-national-retail-federation-forecasts-holiday-sales-increase-41

http://research.nrffoundation.com/

http://www.shoppertrak.com/wp-content/uploads/2014/05/Black_Friday_InfoGraphic_r8.pdf

 http://money.cnn.com/2013/11/30/news/economy/black-friday-sales-results/

http://dealnews.com/features/How-Deals-Will-Differ-on-Thanksgiving-vs.-Black-Friday-vs.-Cyber-Monday/879878.html

https://www.americanexpress.com/us/small-business/shop-small/

http://www.businesswire.com/news/home/20131202006030/en#.VDVjaCldVsA

http://www.bloomberg.com/news/2013-12-03/cyber-monday-sales-soar-to-online-shopping-record-comscore-says.html

http://www.deloitte.com/view/en_US/us/press/Press-Releases/febf17add2e88410VgnVCM2000003356f70aRCRD.htm