Attract and Retain Customers with Mobile Technology Presentation
- May 6, 2013
Mobile has rapidly evolved into the next big marketing channel, thanks to an ever-growing audience of device owners. 821 million smartphones and tablets were purchased globally in 2012. More than 1 billion are projected for sale in 2013. Learn how your business can leverage new mobile payment technology to improve in-store sales and increase both customer retention and engagement with this presentation from Cayan.
Attract and Retain Customers with Mobile Technology
Today’s consumers are smarter, more empowered, and better connected than ever before. With competitors only a click away, few businesses are truly ‘THE ONLY GAME IN TOWN’ anymore, which makes attracting and retaining customers infinitely more challenging.
Focus On Retention, Not Just Acquisition
According to Flowtown, acquiring a new customer is 6 TIMES more costly than retaining a current one. This underscores why loyalty programs are such a powerful way to boost profits.
In 2011, loyalty programs generated: $300 Million
In 2015, the are projected to generate: $1.7 Billion
Learn more on loyalty programs at https://cayan.com/loyalty-programs
Meanwhile, Forbes identified a sizeable opportunity for business owners who have yet to implement or fully develop loyalty programs of their own. 2 Billion loyalty programs in total. 18 different loyalty program memberships per U.S.household. Only 8 programs actually used per household, per year.
Make It Easy For Customers To Buy
It may come as a surprise to learn how many business owners still, in 2013, do not accept credit card payments. 55% of America’s 15 million businesses don’t take credit cards. Non-acceptance of credit results in $100 billion in lost revenue annually.
Accepting smartphone payment via NFC is another way to remove friction from the sales process. 95% of smartphones released in the latter half of 2012 were NFC-enabled. 100 million NFC handsets were shipped in 2012. 285 million will be shipped in 2013.
If your business doesn’t offer NFC coupons or redemption, now may be the time to jump in.
Embrace Mobile Marketing
Mobile has rapidly evolved into the next big marketing channel, thanks to an ever-growing audience of device owners. 821 million smartphones and tablets were purchased globally in 2012. More than 1 billion are projected for sale in 2013.
Accordingly, eMarketer projects mobile advertising will skyrocket by as much as 400% over the next 4 years:
In 2012 $8.4 Million
In 2016 $37 Billion
In total, more than $1 trillion in purchases from mobile devices are expected by 2017.
In the battle to find and retain customers, it’s becoming critical to establish a mobile presence and firmly integrate mobile technology into your overall marketing strategy to engage customers on their own terms.
A leader in the payment solutions industry since 1998. Visit us at https://cayan.com