Choosing the Right Payments Partner
- Feb 11, 2013
Today, more so then ever, value-added resellers and independent software vendors need to align themselves with a trusted payments partner. Much has been made about the emerging payments taking over the industry with mobile, contactless and chip-and-pin all figuring to be part of the payments equation. Customers will be using mCommerce solutions, merchants will need to accept these payments and VARs will have to provide merchants with competitive solutions. This shift in customer engagement has also led to a myriad of mobile wallets, gift, loyalty and couponing applications causing even more confusion.
In today's competitive environment your payments partner must deliver more value than being a conduit to move money for your clients. If that is your provider’s primary value proposition it is time to find a true payments partner.
Merchant Warehouse has been focused on providing our partners with future-proof payment solutions allowing VARs and ISVs to focus on growing their businesses. In addition to competitive residual revenue and US-based customer service, Merchant Warehouse provides our partners with innovative and secure payment solutions that no other payments company can – the Genius® Customer Engagement Platform®.
Genius is the only solution that has the power to aggregate and integrate every conceivable transaction technology, payment type and customer program - both present and future - into a single Customer Engagement Device.
With Genius, our partners can provide flexibility to their merchants to control which payment applications, mobile wallets, and offers are right for their business. Furthermore, through a simple one-time integration, ISVs and VARs can reduce security risks by using a platform that abstracts all sensitive data from the POS, removing it from PA-DSS scope.
By providing the opportunity to take advantage of the increasing uncertainty with payment solutions and helping turn these conditions into a competitive advantage, Cayan is building mutually beneficial relationships with our partners. Simply, we allow our partners to devote their resources to their core business – delivering world class point-of-sale solutions.