As Senior Vice President of Marketing, Rachel Trueblood brings over twenty years of strategic marketing experience to Cayan​. Rachel, who is a retail industry veteran, is responsible for leading the company's marketing strategy and overseeing its execution to drive the company's overall success.
Rachel joins Cayan from Staples, where she held various roles during her tenure including head of marketing for Staples' UK division and leading Staples' global internal agency, brand and media teams. Most recently, Rachel led the strategic initiatives team, which, amongst other areas, included overseeing Staples' private label credit portfolios, mobile payments, gift cards and developing and launching Staples Business Loans.
At Cayan, Rachel leads a team of marketing professionals, including an internal creative and web development team, channel marketing, lead generation, product marketing, brand management, digital and social media, and marketing communications teams.
Rachel received her Bachelor of Science from Syracuse University as well as a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College