Copywriter

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Copywriter

Job Description

The copywriter role will support the marketing team and work through the creative department to promote Cayan's products and technology through several channels of sales and communication. The ideal candidate must have the ability to handle a wide range of projects and content. The copywriter will work closely with creative, channel marketing and social team to bring our brand voice and promise to life.

Key Responsibilities

Write clear, concise and strategic messaging that drives business results, support key marketing initiatives and inspire and inform our audience:
  • Brochures - Print advertising
  • Sales collateral - Emails & Landing Pages
  • Website content - Trade show signage
  • Direct mail campaigns - Social media elements
  • Video scripts - Sales training materials
  • Understand the structure of a brand's identity—how the visual and written executions come together to create a seamless brand experience
  • Write industry-centric copy that uses the appropriate voice for a particular industry/customer. Work closely with marketing and communications teams to understand objectives and audience demographics
  • Condense significant amounts of messaging into succinct communications.
  • Continually ascertain work‑flow efficiency and accurate completion of projects according to deadlines
  • Edit and proofread — checking for branding, formatting, grammar, punctuation and spelling

Key Qualifications

  • Bachelors of Arts Degree in English or related field
  • 5+ years of B2B copywriting experience
  • Solid research skills and ability to synthesize and summarize key information
  • Proficiency in writing across all channels for print, digital, video, social, etc.
  • Strong interpersonal, analytical and project-management skills
  • Must be detail-oriented and deadline focused

Preferred Qualifications

  • Experience in writing for payments industry or finance a plus
  • Understanding of graphic design and of the relationship between textual and visual elements
  • Ability to digest complexity and deliver simplicity
  • Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
  • History of working with cross-functional teams to deliver projects to completion

We are an Equal Opportunities Employer. We aim to provide equality of opportunity to all persons regardless of their religious belief; political opinion; sex; race; age; sexual orientation; or, whether they are married or are in a civil partnership; or, whether they are disabled; or whether they have undergone, are undergoing or intend to undergo gender reassignment. We do not discriminate against our job applicants or employees on any of the grounds listed above. We aim to select the best person for the job and all recruitment decisions will be made objectively.