Digital Marketing Specialist

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Digital Marketing Specialist

Job Description

The Digital Marketing group at Cayan, responsible for all online lead generation in support of multiple B2B sales channels, has a need for a strong digital marketer with experience in all facets of online marketing including paid and organic search, display advertising, affiliate partnerships and web analytics, tracking, and analysis.

Qualified candidates are well versed in Google Adwords and SEO best practices and have a proven track record of managing day-to-day optimization activities for online programs including campaign tracking, attribution and regular results reporting to maximize the strength and effectiveness of all digital marketing efforts.

This role will work closely across marketing and sales teams with respect to continuous planning, lead generation, campaign optimization, and execution. The ideal candidate has strong attention to detail, a love for analytics and serves as a digital marketing champion across the company.

Key Responsibilities:

  • Understand how to reach B2B merchant and partner channel target audiences and apply knowledge of each to their respective online marketing campaigns.
  • Work closely with social media, marketing automation, brand and creative team members to execute online aspects of company-wide campaigns.
  • Oversee paid search campaigns in Google Adwords and Bing AdCenter and serve as an active participant in keyword research and management, Ad copy writing and testing, campaign scheduling, remarketing, and bid management as needed.
  • Coordinate day-to-day activities with our paid search agency and play an active role in driving optimizations and introducing new concepts by keeping abreast of evolving trends, technologies and tactics.
  • Collaborate regularly with sales managers to project lead volume and close rates and manage lead quality on a weekly basis.
  • Assign tracking codes, monitor and test tracking integrations, and set up URLs/UTM campaign parameters for marketing and sales efforts across all brands.
  • Pull data and reports from a variety of tools including Google Analytics, Google Adwords, Marketo, and Salesforce CRM to analyze digital program metrics and improve results.
  • Participate in planning and execute initiatives to meet monthly goals and KPI’s. Analyze and monitor results and capitalize on market opportunities as they evolve.
  • Maintain the promotion calendar for all digital marketing activities.
Coordinate and execute paid search activities companywide.

Key Requirements:

  • ​Bachelor’s Degree in Marketing, Business or related field
  • Experience: 3-5 years of professional experience in online marketing and analytics with proven success running complex paid search campaigns in competitive environments.
  • Hands-on experience working with Google Adwords, Google Analytics and Salesforce CRM is mandatory
  • Strong analytics acumen (Advanced Excel, v-look-ups, pivot tables and other data manipulation skills required)
  • Experience with remarketing, dynamic ad generation and dynamic keyword tools.
  • Online Display and text ad copy skills, SEM, Web and landing page messaging and CTAs a strong plus
  • Clear understanding of the differences and similarities between SEO and SEM and how to maximize each
  • Familiarity with payments or financial industries (beneficial but not required)
  • Demonstrated ability to drive results and meet goals
  • Proven problem solver
  • Excellent organizational and planning skills
  • Ability to set and manage multiple priorities
  • Strong attention to detail
  • Proven follow-through ability and deadline-orientation
  • Ability to work collaboratively and effectively across channels · Works well independently and in a team environment

We are an Equal Opportunities Employer. We aim to provide equality of opportunity to all persons regardless of their religious belief; political opinion; sex; race; age; sexual orientation; or, whether they are married or are in a civil partnership; or, whether they are disabled; or whether they have undergone, are undergoing or intend to undergo gender reassignment. We do not discriminate against our job applicants or employees on any of the grounds listed above. We aim to select the best person for the job and all recruitment decisions will be made objectively.