Cayan's Open Developer Platform

Back in September of 2006, a video of then Microsoft CEO Steve Ballmer went viral. In the nearly ten year old video, Ballmer can be heard frenetically chanting “Developers, developers, developers!” sixteen times to a audience of captive Microsoft employees. Instead of cementing his view that Microsoft’s success hinged on how easily its ISVs could adopt its APIs, the talk instead helped cement many people’s opinion that Ballmer was out of touch with reality. The thing is, he wasn’t wrong. Like with many revolutionary ideas, Ballmer was just ahead of his time.
 
In the past 10 years, Ballmer has been vindicated as his position has become mainstream. In today’s API driven economy, your company’s biggest asset is its network of 3rd party developers and ISVs. That couldn’t be more true than in the payments industry, where your service isn’t what’s being sold at America’s cash registers. A payment provider’s job is to create a compelling and seamless experience at the POI between its merchants and their customers. You do your job best when the customer doesn’t even know that you are involved in the financial transaction.
 
An API by itself doesn’t do much. Merchants and their customers don’t use your APIs - not directly, anyway. They interact with your API indirectly via online shopping carts, retail points of sale, kiosks, tableside payments, and mobile in-app purchases. Your ISVs are your API’s delivery network. This means that your success is largely determined by how large, robust, and diverse of a community has adopted your APIs – because it’s your ISVs who are delivering your payments platform to your merchants and their cardholders.
 
Traditionally, the players in the payments industry have played their cards close to the chest. Even today – especially with many of the bigger players - barriers to entry and adoption are commonplace. Too often it’s the case that you need to have a legal and business agreement in place before your payment partner will provide you with documentation or test accounts. Many also have considerable technological barriers to entry – using expensive legacy communication technologies like leased lines and VPN tunnels instead of modern web services. These sorts of practices only discourage developers from adopting your platform.
 
That’s not the way business is conducted today, and it's not how to grow a robust developer community. So it’s refreshing to see what Vantiv is doing with their newly launched Vantiv ONE developer program.
 
Like Cayan, Vantiv has realized that we must remove barriers to entry, and make it as easy as possible for developers to adopt and integrate our products and services. That’s why over the past year, Cayan has taken unprecedented steps to open its APIs and documentation. As we wrote back in June, our goal is to get you up & processing payments in no time flat.

Here at Cayan, our mission is to remove all obstacles to integrating our payments solutions into your products. Whether your audience is mobile, retail, restaurant, or online, Cayan’s Developer Portal is a one-stop shop for developers for who want to integrate payments into their applications. Cayan’s Developer Portal is designed to get developers up & running quickly, complete with developer self-registration, documentation, quick-start guides, open sourced code samples, test scripts, knowledge base, and easy access to our developer support team to get your questions answered quickly.
 
Check out cayan.com/developers to get started with Cayan today and join our network of over 300 ISV partners and 100 Genius partners already loving the Cayan developer experience.