Developing a Mobile Commerce Strategy in Uncertain Times
Jun 13, 2013
That mobile is the future of payments appears to be a foregone conclusion. Hardly a day goes by without hearing about a revolutionary mobile payments system that will profoundly change the way people exchange currency. Unfortunately, these discussions typically stop short of explaining precisely why paying with smartphones is an improvement over paying with plastic cards. Cards have been sufficiently convenient, secure, and efficient to support an electronic payments system for more than 50 years; what is it about mobile that is superior?
Our webinar, Developing a Mobile Commerce Strategy in Uncertain Times, will address this question. The presentation will explain how both merchants and their customers benefit from mobile payment systems, provide specific examples of the value of mobile, and describe the most important concepts merchants need to focus on when developing a mobile payments strategy.
This presentation will feature a conversation between Dave Kaminsky, a senior analyst in Mercator Advisory Group’s Emerging Technologies Advisory service, and Matt Cicciari, the Director of Product Marketing for Merchant Warehouse.
It’s free so please register today!
(Graphic Webinar Link)
businessstrategy, mobilepayments, omnichannel