The holidays are around the corner, and companies are finalizing their preparations for the season. After all, this is a crucial time. It’s called “Black Friday” for a reason—companies hope to sell enough that day that they ensure they’ll be in the black by the end of the year. Whether it’s fast checkout, sufficient employees, or ample inventory, retailers across the nation are making sure they’ll be set for Black Friday and beyond.

Of course, as they cross items off their to-do list, there’s one thing that too many retailers overlook: gift cards. We’ve shown you the stats before—nearly everyone in the country either buys or receives a gift card in a given year. Yet there are still businesses that think gift cards just aren’t right for them.

It’s a mistake, no matter what industry you’re in. Gift cards are the best-selling gift every year, and customers find the option to be the perfect mix of thoughtfulness, convenience and speed. When people need to buy so many gifts during the holidays, they’ll end up seeking out gift cards from businesses of all sizes, since a gift card to a new small business is a more unique and personalized recommendation.

Perhaps you think gift cards aren’t for you because you only have the occasional request, but there’s plenty of evidence to show that simply having a display of gift cards will vastly increase the sales. People who don’t see the display may not be asking currently, and people who do see a stand in the future may not have otherwise considered the option.

And more than that, remember that gift cards are a compounding phenomenon. Gift cards help create new customers, and those new customers continue spreading the word. There may be no more difficult and crucial task for a business than getting new customers, and anything that helps to spread word of mouth can be invaluable.

It’s not too late for your business to offer gift cards during the upcoming holiday seasons. The sign-up process is simple and set-up is hassle-free when you partner with Cayan for a gift card solution. Get in touch with us and we’ll get it done fast, and you’ll be selling gift cards in no time.

Find out how you can sign up quickly and easily with Cayan.

​​Why Gift Cards Are So Important This Holiday Season

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