When Mastercard and Marie Claire began to plan the recent New York City pop-up shop “The Next Big Thing,” they searched for solutions that would support the shop’s purpose: To show off the technology that will reshape the retail industry in the coming years.

For payments, that meant Marie Claire and Mastercard needed a mobile POS—and Teamwork Retail was the clear answer.

Teamwork has a history of transforming businesses with cutting-edge solutions that simplify retail, and their mPOS was perfect for the pop-up shop. But Teamwork needed another solution to augment their mPOS, and they knew exactly what to use: Genius Mini, the Cayan solution they had recently integrated to.

The Future of Payments
Even as the “Death of Retail” and “Retail Apocalypse” narratives make their way through the press, Mastercard and Marie Claire know that brick-and-mortar retail isn’t going away. Instead, it’s evolving, and technology will be central to that. From smart mirrors to window touch screens, The Next Big Thing was organized to show shoppers what they could expect in the years to come.

Mastercard chose Teamwork Retail to help them orchestrate payments for the show because of Teamwork’s omnichannel mission. And one thing was certain right away, according to David Mauerer, a project manager at Teamwork.

“Marie Claire and Mastercard were clear from the start,” Mauerer said. “They said ‘We will not have a cash register. There will be no counters.’ They were vehement about it.”

Teamwork, though, was unfazed—as a POS provider that focuses on unified commerce, their technology is made to go everywhere their customers are. Teamwork solutions can handle anything from e-commerce to mobile shopping to card payments in brick-and-mortar stores. And because of their long relationship with Cayan, they knew they had the exact right answer to the problem of mobile payments at The Next Big Thing, because they were already integrated to Genius Mini.

“We said ‘Great, let’s do it,’” Mauerer said. “The Genius Mini was literally the perfect solution for that goal. It allowed us to have no designated checkout area, no place where people get their bags and wait in line—no friction like that. Just roaming associates and a roaming point of sale.”

The Simple Set-Up
Mastercard approved Mini, and setup began soon thereafter. Of course, in a technologically advanced store like this, there’s a lot of different parts involved, and things can get complicated quickly. But Mini was one solution they could always rely on, according to Teamwork.

“It was so easy to set up Mini,” he said. “It’s not just the lack of cables. On the point of sale itself, it’s so simple. Just download the app, pair it, set it up with Bluetooth, that’s it.

“As a project manager, I’m looking forward to using it more because it felt like it took just minutes to get the Mini device up and running.”

The Doors Open
The store was open from September 23 to October 12. Beyond the incredible technology on display, The Next Big Thing featured events centered around Sunday manicures, headshot photography, latte artists, and much more. The heavy traffic meant that Mini was put to the test—and it passed with flying colors.

“In such a technologically advanced store, if one thing breaks, that can create several other problems,” Mauerer noted. “There were a lot of moving parts on this project. But one aspect that never concerned us was Mini.”

Next up for Teamwork is helping to get Mini into everyday use for more merchants. They’re already seeing serious demand, according to Amber Hovious, director of marketing and business development for Teamwork.

“The mobility of it, and the ease of use is attracting a lot of interest,” she said. “Employees at retailers are carrying around merchandise, bags, and other things—so to have something to attach to the iPad and take payments is amazing for them.”

​​Case Study: Teamwork Retail, Genius Mini and the Next Big Thing

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