We’ve all been there: you go out shopping, you’re going through the motions and making progress, and suddenly analysis paralysis overwhelms you. Maybe you’re trapped in the dressing room, and you’ve picked out too many options. Maybe you’re standing in the aisle and looking at 20 different handbags and you don’t even know where to start. Or maybe you’ve picked an item you want, but now your mind has now traveled back in time to philosophy class and suddenly thinking about the difference between want and need.
And sometimes you just give up and walk out.
Making that buying decision is a difficult one. That’s why so many people bring friends along to help them shop, and that’s why the past several years have seen so much growth in the “boutique” model, where associates are ready to guide you through each step. Today’s customers want help, and the statistics show exactly that. Oracle has found that 40% of shoppers say that a "savvy store associate can impact their final product selection more than a website." Another report found that "46% of shoppers will buy more from a retailer that personalizes their shopping experience."
Of course, you don't just have to trust the statistics. The marketplace shows it, too—just take a look around. From apps that match them up to personal shoppers to recommendation services like Pandora and Netflix, all the way to review sites like Yelp, customers just want some good advice.
But you can’t give any advice if you’re trapped behind the counter.
Going handheld changes the way you sell. A handheld solution allows you to check people out anywhere in the store, so that means you can walk the aisles alongside your customers and become a consultative seller before ringing them up on the spot.
With a portable device, you can usher clients through a more personalized and pleasant shopping experience. You’ll not only be able to ask questions and make recommendations on the spot, you’ll have their history at your fingertips so that you know their preferences and habits. You can guide them to the item that you know will be perfect for them, or you can help them narrow down the options to the ones that best match their requirements. And as soon as customers are ready to buy, you can accommodate them on the spot and get them checked out in seconds—before they put the item down and the impulse fades.
Not only that, it creates a chance for you to boost tickets, because no one knows your inventory better than you. When you know there’s another item that would be perfect for a customer, you can show them and let them know why. Or maybe you’ve found the customer an item they love, but it’s not available in this location—you can save the sale in an instant by ordering from another store, before the customer loses interest.
When you get out from behind the counter and help out your customers, your tickets will start to grow fast. Find out more about how you can transform your store.