3 Small Business Changes That Could Make a Big Difference

When you have a small business, sometimes the most subtle changes go a long way. The truth is, your priorities are often less about having the fanciest technology and more about creating the smoothest possible in-store experience for both your employees and your customers. In the spirit of simplification, here are three things you can do to build an even better small business environment.

Make Employee Training a Top Priority

It’s easy to fall into the trap of thinking all retail jobs are created equal, but that often isn’t the case. When training employees, go beyond the basics. Focus on who your average shoppers are and what makes your store unique. If they’re inspired and informed about your mission and what you’re selling, it becomes far easier to be invested in each customer’s happiness, and ultimately the success of the store. If there’s a new item in stock or a new promotion going on, make sure associates know about it so they can transfer that valuable information to each shopper that walks in the door.

Listen Closely to Your Customers

The saying “the customer is always right” exists for a reason. Small businesses often have the advantage of building closer relationships with shoppers—especially in the apparel space. Don’t take that loyalty for granted. If frequent shoppers are always asking your staff for fashion advice, be proactive about it and have staffers provide recommendations as they’re browsing. If you hear that customers love the sale you’re having but wish they’d known about it sooner, consider amping up your social media presence or creating an email list to make sure good discounts never go unnoticed.

Don’t Dismiss Mobile Payments as a Large-Store Trend

Yes, you’ve heard us tout the benefits of mobile payments before, but that’s because you get a whole lot for that simple set-up. It’s so simple, in fact, that all you need is a payment device capable of accepting contactless payments and you’re just about ready to go—no fancy equipment needed. Once you make sure shoppers know they can wave their phones to pay, you’ll likely speed up the checkout process, and you’ll start gathering valuable information about your inventory, including the items shoppers are most likely to purchase and those that are falling flat. With more and more mobile payments services appearing on the scene, including those from many popular banks, the practice of pulling out a smartphone at the register is becoming increasingly commonplace. Bonus: Mobile payments are one of the most budget-friendly ways to improve your store’s tech-savvy reputation.
What changes have you made to build a better better small business? Leave us a comment or send us a tweet @Cayan and let us know!
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