3 Ways to Keep Your Black Friday Momentum Going

If you’re planning to rest up after the excitement and inevitable chaos of Black Friday, think again. It’s time to take advantage of your post-Thanksgiving momentum and keep shoppers coming in the door. Whether your Black Friday was a major hit or less successful than expected, the holiday shopping season is far from over. Nine out of 10 US shoppers will spend an average of $700 this holiday season, which is an increase from last year’s $677 average.
Here are three ways to capitalize on momentum from Black Friday:

1. Keep the sales and special promotions coming.

Even if your business offered major deals and discounts for Black Friday, it’s important to keep a steady cadence of sales throughout the holiday shopping season. Just over 55 percent of consumers look for deals to get their gifts for below normal retail value. That’s why offering sales shortly after Black Friday and through Christmas is the perfect strategy to set yourself apart from the competition and encourage first-time shoppers to become loyal customers.
Additionally, offering deals in the weeks following Black Friday will show customers, both new and old, that you’re dedicated to offering discounts year-round. Special offers are an effective marketing strategy that don’t need to be (and shouldn’t be) limited to major holidays.

2. Engage with new customers.

Black Friday is key for bringing new customers through your door. Once the hubbub is over, engage consumers who might’ve been swayed by special offers to head into your store for the first time and convert them into loyal customers.
Consider taking an omnichannel approach to outreach so that you’re able to interact with customers in myriad of ways — think social media, mobile devices, email, websites and more. Engaging customers, even when they aren’t in-store, is a great way to stay one step ahead of the competition. Keep your brand top of mind so customers choose to shop with you this holiday season and throughout the new year.

3. Try a targeted marketing approach.

Convert data on Black Friday successes and failures into a targeted marketing approach this holiday season. With information on what worked and what didn’t, you’ll be able to tailor additional holiday sales and special promotions accordingly. If you accept mobile payments — which allow you to collect information like purchase history for specific customers — consider using that data and personalizing your offers for individual customers. A personalized shopping experience is sure to set you ahead of the competition now and well into next year. 
What has your business done to keep Black Friday momentum going? Tell us in the comment section below or send us a tweet @Cayan and let us know!
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