4 Overlooked Ways to Get Ahead of Your QSR Competition

With over 200,000 QSR restaurant locations in the United States alone, it can be hard to compete, especially with the top chains, which are known nationwide and have established loyal followings over the years. However, you’ll have no problem keeping up with the competition if you’re open to adopting new service strategies and updating your business model to meet changing customer needs.
 
Here are four tips for getting ahead of your QSR competition:
 

1. Embrace Mobile Payments

In a highly competitive market, mobile payments can set your business apart from the crowd. Big name QSRs, like Starbucks and McDonald's, have turned to mobile payments to meet customer demands (72 hours after Apple Pay was made available, one million credit cards were tied to it) and differentiate services.
 
It’s a smart strategy because mobile payments appeal to a younger audience that could become loyal customers for life. Additionally, mobile payments can speed up service, allowing you to wow customers with the fastest service possible.
 

2. Keep Customers Engaged with Social Media

It’s important to keep customers engaged with your QSR on a regular basis — customer interactions shouldn’t be limited to in-store engagements. Try tapping into social media networks to keep the conversation going and make sure your QSR is top of mind by staying active on major channels like Twitter, Facebook and Instagram. Post regularly to keep customers up-to-date and create interactive content so your followers can actively engage in the conversation. For example, consider polling customers about dining preferences or offering special discounts for sharing and responding to your posts.
 

3. Reward Loyal Customers

Build customer loyalty by creating an easy-to-use rewards program that will keep customers coming back for more, and show your appreciation by offering special deals and discounts. For the best results, try tailoring programs to each customer based on their purchasing habit. Additionally, consider integrating rewards programs with mobile payment technology so there’s no hassle from paper punch cards and customers can easily access their information.
 

4. Take Customer Feedback Seriously

This one might seem like a no-brainer, but it’s worth noting that changes to products and services should be driven by what customers want. Make sure your customers feel like their opinions are important. Doing so will increase loyalty and ensure that you’re making the right changes for the right reasons.
 
In order to get the feedback you need and show customers you care, make sure there are a number of methods for leaving comments and make those channels easily accessible. In other words, don’t hide your website’s feedback forum in an impossible-to-find URL. Instead, put comment cards front and center in store and make online feedback channels easy to find.
 
What has your business done to stay ahead of its QSR competition? Leave us a comment and let us know!
 
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