5 Tips for Creating a Custom Training Tutorial for Your Employees

No two businesses are exactly the alike. From a store’s merchandise and payment technology to the type of customers most likely to walk through the door, there are so many factors contributing to the overall environment.
To truly set new employees up for success, a generic training tutorial isn’t going to cut it. The best approach is one that makes every staffer feel like they’re ready to take on the specific setting they’ve been hired to work within—whether they’re around only for a holiday break from school or planning to be a part of your store for many years.
Here are five tips for creating a custom training tutorial for your employees. 

Zero In on What’s Most Important to Cover

Ask yourself what your employees are most likely to already know when they set foot in your store on day one. Also ask what they’ll still need to learn. Consider everything from basic administrative procedures like clocking hours and balancing the register to understanding what your store and its products are all about. Another area you shouldn’t overlook is security. A strong defense can start on the employee level, so make sure they know how to avoid compromising sensitive information from the get go.

Plan It Out

Your staff is much more likely to absorb any training if it’s presented in a digestible way. Once you’ve made a list of topics to cover, divide it up into sections to be presented throughout their first week or month. While some training topics are crucial to cover on day one, others, like product details, are best absorbed once an employee has settled in a bit. Plus, employees are more likely to absorb what they’re learning if they have plenty of chances to get out onto the sales floor and put it into practice—instead of spending a full day in the staff room trying to remember as much as possible.

Understand Your Customers

For longtime employees, understanding the shopping needs and common questions of your customer base might be second nature, and that knowledge can be used to put new employees on the fast track to top-notch customer service. When planning out training, consider incorporating the top things all staffers should be able to answer (like how to use their chip-enabled credit card), along with any other helpful tips about their shopping habits that may prove useful in making a sale and creating a memorable in-store experience.

Make It Personal

Instead of showing training videos or handing out piles of reading, consider making the process a whole lot more interactive. One option is to pair up senior-level employees with new ones so they can serve as mentors. Having that individual go through each part of the training and be available for any questions along the way creates a far more welcoming environment than you would get with training videos and reading materials. Another option is to focus on each employee’s interests and focus on training them accordingly. For example, if a new staffer shows a strong interest in technology, they might be a perfect fit for helping customers with some of your store’s more advanced features like beacons and interactive stations.

Ask Around

Sometimes, your more experienced employees are the best resource of information for creating a training plan for new staffers. After all, they’ve gone through the onboarding process themselves and can speak to what worked, what didn’t and what they wish they’d known in their first few weeks or months at the store. Odds are, you’ll discover some helpful advice you wouldn’t have uncovered otherwise. Plus, when new employees get up to speed fast, the whole store benefits.
How do you make sure new employees have the best training possible? Leave us a comment and let us know or send us a tweet @Cayan.
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