Free Shipping Day is December 18: Here’s How to Make the Most of It

For last-minute shoppers, December 18 is an opportunity to make up for lost time and save a little money in the process. That’s when, at 12:01 a.m. eastern time, a slew of deals will be announced, many in one place, and all with the promise of arriving by December 24 in time to be quickly wrapped and placed under the tree.
Over time, this yearly event has gained quite the reputation for its offerings, so it may take more than a banner on your store’s website to make the sale. Here are several ways to make the most of Free Shipping Day.

Sign Up on

Yes, there’s a site for all those deals, and if you’re not on it, you should be. Like the shopping offers themselves, joining is free. The only condition is that every store needs to guarantee December 24 delivery. If you’re feeling extra inspired to also offer a percentage off merchandise, this hub lets you advertise that as well. In doing so, you’ll join the ranks of retailers like Walmart, Target, Lord & Taylor and many smaller businesses. After all, you can’t win free shipping day if you don’t show up.

Give In-Store Shoppers a Sneak Preview of the Savings

As we get closer and closer to Christmas, stores will inevitably get busier and busier, and shoppers’ schedules will too. With holiday parties and travel quintessential parts of the season, now is your chance to use in-store engagement to let them know you’ll be there with a good deal even when they can’t make it into the mall. Consider marketing Free Shipping Day deals on your payment device’s splash screen, so they’re front-and-center as customers check out. You can even go one step further and ask if they’d like to sign up for your store’s loyalty program to be reminded of Free Shipping Day closer to December 18. A little promotion can go a long way—especially when it comes with a good sale.

Don’t Overlook the Power of Social Media

The hectic holiday season means you may have to go the extra mile to grab the attention of distracted potential shoppers. Thankfully, social media is one thing most of us tend to carve out a little time for—especially younger shoppers. In fact, it’s been found people between the ages of 10–20, known as “Generation Z,” consume content using an average of five screens each day. If your store has a Facebook, Instagram or Twitter account, now is your chance to ramp up excitement for Free Shipping Day, and increase interactions with your followers in the process. After all, once they’re online, it only takes one click to start shopping on your site.
Are you participating in Free Shipping Day? Tell us about your deals and strategy in the comments, or send us a tweet @Cayan.
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