Genius Spotlight: How to Get the Most Out of Your Splash Screen

It should come as no surprise that engaging with customers is key to building brand loyalty. That’s why savvy business owners are engaging with customers through social networks, mobile apps, websites and beyond. While technology is a valuable asset for communicating with customers, the importance of in-store engagement should also be top of mind. Creating a great in-store shopping experience that’s branded from start to finish is another great way to build a lasting connection with customers.
That’s why we offer Genius splash screen advertising capabilities, which allows retailers to reach customers with branded images and offers through their POS devices. The feature provides one more way for businesses to connect with their customers in-store.
Here’s how to get the most out of your splash screen:

1. Branded content to bring a personal touch to your POS.

With the ability to customize splash screen content, you can bring a personal touch to your POS. That’s huge because the checkout experience is typically the last key interaction you’ll have with a customer before they leave your store. Push branded images and language to your splash screen and promote special offers. Bringing timely marketing campaigns that look and feel like your brand will create a more personalized checkout experience.

2. Incorporate information on loyalty programs.

In addition to featuring branded images and offers on your POS, consider including information on loyalty programs. Because most customers join rewards programs during the checkout process, offering pertinent information on your POS device could boost signups. It’s also a great way to remind existing loyalty members of the perks available to them.

3. Stay consistent for a truly omnichannel approach.

Keep customized content for your splash screen consistent with branded content on other channels. Doing so will ensure that your POS is in-line with the look of the rest of your business’ technology. If your POS looks and feels like your website, mobile app and more, customers will be engaged and immersed in your store’s brand, whether they’re making an online purchase or swiping a credit card at checkout.
Offering a seamless and cohesive shopping experience across all outlets is important for building brand loyalty and recognition. As an added bonus, you’ll be one step closer to a truly omnichannel approach.

4. Keep splash screen content up to date.

There’s nothing worse than outdated information on special offers. If your splash screen is advertising the sales event from last weekend or, worse, months ago, you won’t reap the benefits of branded marketing on your POS.
That’s why it’s important to keep your customized content up-to-date with seasonal sales and timely offers. Genius’ splash screen advertising feature allows you to store branded content in the cloud, which means information can be sent to your POS device at a moment’s notice. Because content can be created and stored ahead of time, updating and refreshing splash screen advertising is quick and easy.
How do you use Cayan’s Splash Screen feature? Leave us a comment and let us know!
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