How to Get the Most Out of Genius's Customizable Features

The checkout counter is often the last point of engagement before a customer leaves your store, which is why it’s important to make sure your payment process fits seamlessly with your business model and leaves a lasting impression. Every business has its own set of needs at checkout, and that’s why Genius comes with a number of customizable features, so POS terminals can be tailored to create a personalized payment experience.
Here’s how to get the most out of Genius’ customizable features:

1. Add features to meet your business needs.

Take advantage of added features that makes sense for your business. Depending on your business environment, consider incorporating signature capture, prompt for PIN Debit, swipe anytime and tip adjustment capabilities. For example, if you run a restaurant, it may make sense to add tip adjustment functionality to your POS. Having the right prompts at the checkout counter can simplify the transaction process, creating a better, more streamlined payment experience for customers.

2. Integrate personalized on-screen marketing campaigns and branded content.

With a customizable user interface, branded content can be stored in the cloud and sent directly to your POS device, which allows you to advertise special offers and loyalty programs at the point of purchase. Relevant and timely offers at the countertop can elevate the customer experience to transform a one-time sale into a devoted folllower.
Additionally, consider pushing branded images and language to your splash screen for a more personalized checkout experience that will leave a lasting impression. With a POS that meets the style and messaging of your other channels, you’ll be one step closer to a truly omnichannel business approach.

3. Take advantage of customizable payment options.

Genius allows customers to pay with traditional credit card or debit cards, gift and loyalty cards, chip cards and mobile applications like Apple Pay and Android Pay. Give your customers the freedom to pay with their preferred method, so that they have control at the checkout counter. The flexibility will put you one step ahead of the competition.
It’s also worth noting that accepting and encouraging customers to make mobile payments can help grow your business. Mobile payments can help increase revenue, speed up the payment process (and cut down on long lines), build brand loyalty and offer an automated system for tracking customer trends and inventory.
How has your store utilized customizable POS features? Leave us a comment and let us know!
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