How Your POS Can Help Grow Your Business

There are a number of ways to build your customer base and increase revenue, and when it comes to growing your business, you’ll want to leave no stone unturned. Effective marketing campaigns and loyalty programs are a great place to start, but you’ll also want to consider including your point of sale terminal in your growth strategy. While it may seem like all payment platforms are the same, choosing the right one can make a big difference.
Here’s how the right POS can help grow your business: 


Convert New Customers into Loyal Patrons

One of the best ways to grow your business is by expanding your network of loyal customers. With the right platform, your POS can play an integral role in this arena. Use your POS to impress first-time visitors with a speedy checkout process and leave a lasting impression by pushing branded images and content directly to your payment terminal. Because the payment process is often your last opportunity to engage customers before they leave your store, it’s important to bring a personal touch to your POS.
Seasonal sales and discounts can also encourage first-time customers to come back for more. Your POS can help you make the most out of these special offers by promoting timely sales at the checkout counter.

Keep Loyal Customers Engaged

Your POS can make it easy for customers to enroll in loyalty programs by prompting them to enter an email address or phone number during the checkout process. It can also remind members of the benefits (think special discounts and deals) available to them. Updating your POS terminal with loyalty information can keep sales top of mind for frequent visitors and encourage them to return soon.

Offer Flexible Payment Options

With the right POS, you’ll be able to offer flexible payment options, enabling customers to spend in the way they’re most comfortable. As a result, your business will be associated with a frictionless and flexible checkout process, which could encourage spend more money. For example, customers making purchases with mobile payments or credit cards are estimated to spend 12 to 18 percent more than those using cash.
It’s also worth noting that U.S. mobile payments made to both national brands and local businesses are expected to grow from $52 billion in 2014 to $142 billion by 2019. Make sure you pick a payment platform that’s capable of supporting new and emerging payment methods, as these technologies continue to proliferate and gain popularity.
How has your POS contributed to business growth? Leave us a comment or us a tweet @Cayan and let us know!
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