Payments and checkout have transformed over the past several decades. In that time, technology has advanced quickly, and yet now many people are left longing for the good old days when payments were simpler.
Once upon a time, all you had was the cash register, and that was enough. But since then, the options have grown to include POS systems, card readers, terminals—not to mention the array of features and peripherals you can add on. Many business owners feel that convenience and simplicity have been lost in all of this, and today's solutions take up too much real estate and wastes valuable associates by keeping them tethered to your counter.
It’s a world different from the cash registers of old. Technology in payments has evolved, that’s for sure. But evolution never ends. So what’s the next step? And can it bring us back to a simpler way of accepting payments?
Free Yourself From the Counter
It’s time to say goodbye to the counter.
At first, it was a strange thought. The counter has always been the final step for customers, the destination of their shopping journey before they walked out the door. To place the items on the counter was to make a declaration: “This is all I’m buying.”
But retailers have rethought the whole process. And it’s clear: the counter is no longer necessary. It’s a relic of a more boring era in retail. And if you still have one, it could be losing you money.
What’s So Bad About the Countertop?
What is the counter, truly? A barrier between a customer and a cashier. Wasted space where you can’t display products. A place for long, annoying lines to form. An arbitrary place to end your buying process.
Why do you need any of those things?
Surveys find that shoppers who talk to a sales associate are 43% more likely to purchase something, and their tickets are 81% larger. These are massive numbers. For every employee you leave wasting away behind a counter, waiting to ring someone up, you’re losing sales associates. And more importantly, you’re losing revenue.
If you’re stuck behind a counter, you can’t help the customers make their decisions, and that hurts your bottom line. Even in the era of growing online shopping, there is a reason customers visit brick-and-mortar: They want help, and they want advice.
With handheld payments, you no longer have to limit employees to one-note roles like “cashier.” Now, you can embrace a boutique mentality. All your cashiers become sales associates, and they become consultative sellers, too. They can walk through the aisles with customers, make personalized recommendations, and ring them up whenever the customer is ready.
Remember the old days when “impulse buys” were the small items sitting next to the register? Well, when you walk the aisles with your customers, you’re ready to accept payments as soon as any impulse hits.
Find out more about how handheld payments can boost your revenue. Once you get your employees out from behind the counter, your bottom line will show how much your customers value the advice.