From the Cayan News Desk

Cayan Announces Partnership with PetLinx - Genius Platform Expands into Pet Industry

Cayan Announces Partnership with PetLinx - Genius Platform Expands into Pet Industry

BOSTON, MA – August 12, 2015 --Cayan, The Payment Possibilities Company™, today announced its partnership with PetLinx, a software solution for the Pet Care Industry. The partnership seamlessly integrates PetLinx customers onto Cayan’s Genius® Customer Engagement Platform®, so they are ready for the October 2015 EMV liability shift and have the flexibility to accept any type of payment, whether traditional or alternative.

PetLinx, made by Software Revolutions Ltd, is a professional software solution that caters to the pet care industry vertical and handles every stage of the pet grooming, boarding and dog daycare business -- from customer appointments and marketing to payments. The software’s integration onto the Genius Platform means its customers immediately become ready for the EMV deadline and takes Payment Card Industry (PCI) compliance into the cloud, an important distinction for a New Zealand-based company with half of its customers based in the United States.

“PetLinx has a diverse customer group that includes mom-and-pop businesses, mobile services and larger retail brick-and-mortars,” said Laurence Smith, CEO, Software Revolutions Ltd. “When we saw how simply Cayan’s Genius solution could grow with our customers, while preparing them for important security measures like the EMV deadline and PCI compliance, it was an easy choice to integrate.”

Genius is a future-proof payments platform that is flexible to grow with businesses of any size. An EMV enable solution that is ahead of October liability shift, Genius utilizes tokenization and encryption to ensure customer’ data is safe, reducing the risk of data breaches and fraud. Beyond security, Genius also accepts any payment type, from credit cards to alternative payments such as NFC applications like Apple Pay® and Android Pay®. It’s connected to the cloud and allows businesses to take advantage of new payment types as they are released, without purchasing new hardware.

“Genius was designed as a flexible and secure payments solution so it that it works with any industry and any business, regardless of size,” said Henry Helgeson, CEO, Cayan. “Based in New Zealand, Software Revolutions has the unique opportunity of getting its customers ready for the EMV deadline here in the U.S, but being located on the other side of the world. Because we designed Genius with a cloud-based architecture, Cayan can get U.S.-based PetLinx customers prepared for the liability shift and compliance requirements, without worrying about a continental divide.”

For more information on Cayan’s Genius Customer Engagement Platform, visit:

About Cayan

Cayan, formerly Merchant Warehouse, is the leading provider of payment technologies that give businesses a competitive advantage. From simple and reliable payment processing, to fully integrated, multi-channel customer engagement platforms, Cayan is continuously developing new ways for businesses to unlock the power of payments. Headquartered in Boston, the company has offices in the United States and Belfast, Northern Ireland. Cayan is one of the world's fastest growing payment companies. For more information, visit

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