Preparing Your Business for Cyber Monday

Cyber Monday is the most significant marketing event of the holiday season, generating $2.29 billion in online sales during 2013, a 31% increase over online sales during Black Friday.

While e-commerce business owners typically enjoy the benefits of Cyber Monday, traditional retailers can also benefit from the increase in traffic. By making some minor updates and optimizing their website, retailers that do not offer e-commerce on their website can in fact increase both foot traffic and in-store sales. Our latest infographic looks at ten tips that retailers can employ to improve their website before Cyber Monday.

 

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Your Handbook to Cyber Monday

Are you ready for December 1, 2014?

Cyber Monday is the most significant marketing event of the holiday season, generating $2.29 billion in online sales during 2013, a 31% increase over online sales during Black Friday.

While e-commerce business owners typically enjoy the benefits of Cyber Monday, traditional retailers can also benefit from the increase in traffic. By making some minor updates and optimizing their website, retailers that do not offer e-commerce on their website can in fact increase both foot traffic and in-store sales.

Top 10 Tips to Prepare Your Business for Cyber Monday:

 1. Update Your Website

Offer shoppers the same valued customer service online and in stores. 

  • List up-to-date information, such as store hours, location, and phone number.
  • Share coupons and promotions on your website.
  • Did you know?!
    • 79% of consumers want to print coupons on the Web,
    • 75% want to use their mobile devices to find store locations
    • 66% want to check what items are in-stock before going to the store

2. Create a Local Page

            First, get your business to show up on local search engines.

  • Establish a local business page for Bing, Yahoo, and Google.
  • Create a new account with your business information or review your existing listing to ensure the content is current.

3. Optimizing for Mobile

Focus on your mobile presence.

  • Mobile sales have increased 55.4% year over year
  • CyberMonday Consumers buying goods off their mobile phones accounted for $419 million in 2013

4. Categorize Your Page

Now that you have created a local business page, you need to categorize it.

  • You can place your business into as many as five categories.
  • Search engines will not display a business that is not categorized, or is mis-categorized

5. Optimize Your Page

Adding photos to your listing allows customers to see your building and products.

  • Upload a variety of quality photos
  • Visit your local listing and click the “Add Photos” link

6. Secure Online Reviews

Reviews are quick and easy ways for consumers to decide which link to click.

  • Reviews are as powerful as word-of-mouth recommendations: 88% of  consumers have read reviews to determine the quality of a local business.
  • Place a “Leave a Review” button on your webpage.
  • Ask in-store and online customers to write a review after they make a purchase.

7. Create Local Citations

The more citations your business receives, the higher it will appear in local search-engine rankings.

  • A citation is any mention of your company on a website.
  • Ways to obtain citations include sponsoring a charity website, providing quotes to local media reporters, and setting up social media profiles for your company.
  • Top locations for citation submission are Yelp, the Yellow Pages,  local newspapers, Citysearch,  Yahoo Local,Superpages, and Facebook.

8. Offer Safe Payment Options

Customers are more inclined to make a purchase if they are able to see trusted, secure payment options.

  • 65.8% of consumers say they only purchase from PayPal-friendly websites.
  • Always display multiple payment options alongside a secure payment banner.

9. Streamline the Experience

To avoid losing sales, get your customers to the shopping cart quickly.

The average online shopping-cart abandonment rate is 68.06%. 

  • Reduce navigation on checkout pages to increase completed purchases by 12%.
  • Offer express and guest checkout to increase completed purchases by 45%.

10. Reclaim Lost Sales

Prevent shoppers from placing items in their carts and leaving your website without making a purchase.

  • Display large “Add to Cart” or “Start Checkout” buttons on your website.
    • Shopping-cart abandonment drops 33 percent with large and direct call-to-action buttons.
  • Send email reminders to customers with links back to their shopping carts.
    • Retargeted email reminders can generate an average of $17.90 per email sent.

 

Sources: 

http://digiday.com/brands/15-stats-cyber-monday/

http://smallbusiness.chron.com/internets-influence-retail-26824.html

http://www.forbes.com/sites/joshsteimle/2013/11/07/simple-seo-tip-for-small-businesses-local-citations/

http://www.searchenginejournal.com/10-survival-tips-e-commerce-websites/100703/

http://www.forbes.com/sites/steveolenski/2014/04/03/6-local-seo-strategies-for-small-businesses/

http://www.localstampede.com/citation-building-strategies-list/

http://searchengineland.com/holiday-planning-local-businesses-5-easy-steps-203856

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803

http://www.businesscomputingworld.co.uk/how-do-consumers-feel-about-online-shopping-security/#sthash.ED1q80ZO.dpuf

http://baymard.com/lists/cart-abandonment-ratehttp://www.inc.com/magazine/201312/kasey-wehrum/how-to-get-online-customers-to-complete-purchase.html